BeautyDay Pro Hair @ Barcelona
Concept Development / Technical Direction / Stage & System Design
BeautyDay Pro Hair is a professional congress dedicated to the hair industry, combining an expo format with a live stage program and educational content. The project brings together hair brands, stylists, educators, and industry professionals within a unified production environment.
The concept is built around a central stage designed for live hair demonstrations, presentations, and expert talks. The setup supports an active event flow, where technical infrastructure, audience visibility, and brand presence work together as one system.
The stage design integrates LED, lighting, and sound to create a clear and flexible environment for different formats, from detailed technique showcases to full-scale brand presentations. Special attention is given to visibility, rhythm, and the visual impact of live transformation on stage.
The project includes full-cycle technical production, from concept development and stage planning to on-site coordination and execution. This covers technical vendor management, adaptation to participant needs, and real-time control of the event’s live program.
























































